{"title":"NewHood","description":"\u003cdiv class=\"desktop-only\"\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"p\"\u003e\u003cstrong\u003eNOUHOOD is a balance between the Poblenou that it was and the one we live in today.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA tribute to its working-class history, its vibrant streets, its long-standing residents, but also to the new energy that's arriving: skateboarding, art, diversity, the beach, community.\u003c\/span\u003e \u003cspan class=\"p\"\u003eAs residents of the neighborhood, we believe the best way to honor it is by joining together.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"p\"\u003eTherefore, this project was born with a clear purpose:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWe collaborate with local businesses\u003c\/strong\u003e , offering them a unique Poblenou-branded product that will help them attract customers with an exclusive garment. We want to contribute respectfully, with real actions, from here, for here.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"p\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eIt promotes the historical memory of Poblenou.\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e \u003cspan class=\"p\"\u003e\u003cstrong\u003eIt fosters local pride and local commerce.\u003cbr\u003e\u003cbr\u003e Reinvest in the social fabric of the neighborhood.\u003c\/strong\u003e By purchasing this t-shirt, you are supporting the neighborhood.\u003cbr\u003e \u003cstrong\u003eYour purchase helps local businesses\u003c\/strong\u003e , which receive a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eexclusive product with the Poblenou seal\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto attract customers and strengthen their connection with the community.\u003cbr\u003e\u003cbr\u003e It's a form of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTo reclaim and celebrate the working-class history of Poblenou\u003c\/strong\u003e , its unique identity and its united spirit, through a commemorative archive t-shirt, while supporting those who make it possible every day.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"mobile-only\"\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan class=\"p\"\u003e\u003cstrong\u003eNOUHOOD\u003c\/strong\u003e is a project that connects the past and present of Poblenou, paying homage to its working-class heritage and the neighborhood's vibrant new cultural energy. It was created to support local businesses with exclusive products that reflect Poblenou's identity, fostering community pride, preserving historical memory, and reinvesting in the social fabric. Purchasing the t-shirt directly supports the businesses and the community that brings the neighborhood to life.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","products":[{"product_id":"nouhood-poblenou-archive-t-shirt","title":"NouHood - Poblenou Archive T-shirt - Anthracite Yellow","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"p\"\u003eOn the front, the name Poblenou is presented reinterpreted through the Pirelli logo, with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003evintage effect that pays homage to the industrial history of the neighborhood.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan class=\"p\"\u003eOn the back, a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eIndustrial archive photograph from the 1950s of Can Saladrigas\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAnd the neighborhood coordinates, with a crackled finish, add character and authenticity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan class=\"p\"\u003eA design that\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eIt merges industrial memory and contemporary energy\u003c\/strong\u003e , designed as a collector's item with a neighborhood spirit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan class=\"p\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003e•\u003c\/span\u003e \u003cstrong\u003eUnisex\u003c\/strong\u003e \u003cspan\u003ewith a soft feel and a worn finish.\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Material:\u003c\/strong\u003e \u003cspan\u003e100% cotton\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Color:\u003c\/strong\u003e \u003cspan\u003eanthracite acid wash\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Cut:\u003c\/strong\u003e \u003cspan\u003eunisex, boxy fit\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Printing:\u003c\/strong\u003e \u003cspan\u003eFront and back with vintage finish\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"NouHood","offers":[{"title":"S","offer_id":57989087068424,"sku":"NX-TS-AF-NH-01-ANT-S","price":32.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":52902827065608,"sku":"NX-TS-AF-NH-01-ANT-M","price":32.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":52902827032840,"sku":"NX-TS-AF-NH-01-ANT-L","price":32.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":52902827000072,"sku":"NX-TS-AF-NH-01-ANT-XL","price":32.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8060\/2888\/files\/Nouhood-Poblenou-Pirelli-Logo-tshirt-front.jpg?v=1765530173"},{"product_id":"nouhood-poblenou-beach-t-shirt","title":"NouHood - Poblenou Beach T-shirt - Off-white \/ Blue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"p\"\u003eOn the front, the name Poblenou is presented reinterpreted through the Pirelli logo, with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003evintage effect that pays homage to the industrial history of the neighborhood.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan class=\"p\"\u003eOn the back, a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eIndustrial archive photograph from the 1950s of Can Saladrigas\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAnd the neighborhood coordinates, with a crackled finish, add character and authenticity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan class=\"p\"\u003eA design that\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eIt merges industrial memory and contemporary energy\u003c\/strong\u003e , designed as a collector's item with a neighborhood spirit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan class=\"p\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003e•\u003c\/span\u003e \u003cstrong\u003eUnisex\u003c\/strong\u003e \u003cspan\u003ewith a soft feel and a worn finish.\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Material:\u003c\/strong\u003e \u003cspan\u003e100% cotton\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Color:\u003c\/strong\u003e \u003cspan\u003eanthracite acid wash\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Cut:\u003c\/strong\u003e \u003cspan\u003eunisex, boxy fit\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Printing:\u003c\/strong\u003e \u003cspan\u003eFront and back with vintage finish\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"NouHood","offers":[{"title":"M","offer_id":52961329971464,"sku":"NX-TS-AF-NH-02-OWB-M","price":32.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":52961329938696,"sku":"NX-TS-AF-NH-02-OWB-L","price":32.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":52961329905928,"sku":"NX-TS-AF-NH-02-OWB-XL","price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8060\/2888\/files\/Nouhood-Poblenou-Philips-Logo-tshirt-front.jpg?v=1765530286"},{"product_id":"nouhood-poblenou-archive-hoodie","title":"NouHood - Poblenou Archive Hoodie - Anthracite Yellow","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"p\"\u003eOn the front, the name Poblenou is presented reinterpreted through the Pirelli logo, with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003evintage effect that pays homage to the industrial history of the neighborhood.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan class=\"p\"\u003eA design that\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eIt merges industrial memory and contemporary energy\u003c\/strong\u003e , designed as a collector's item with a neighborhood spirit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan class=\"p\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003e•\u003c\/span\u003e \u003cstrong\u003eUnisex\u003c\/strong\u003e \u003cspan\u003ewith a soft feel and a worn finish.\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Material:\u003c\/strong\u003e \u003cspan\u003e100% cotton\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Color:\u003c\/strong\u003e \u003cspan\u003eanthracite acid wash\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Cut:\u003c\/strong\u003e \u003cspan\u003eunisex, boxy fit\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e• Printing:\u003c\/strong\u003e \u003cspan\u003eFront and back with vintage finish\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"NouHood","offers":[{"title":"M","offer_id":52975016870152,"sku":"NX-HD-H1-NH-01-ANT-M","price":49.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":52975016837384,"sku":"NX-HD-H1-NH-01-ANT-L","price":49.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":52975016804616,"sku":"NX-HD-H1-NH-01-ANT-XL","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8060\/2888\/files\/Nouhood-Poblenou-Archive-Logo-Hoodie-front.jpg?v=1765796095"},{"product_id":"nouhood-poblenou-archive-cap","title":"NouHood - Poblenou Archive Cap - Anthracite \/ Yellow","description":"\u003cp data-start=\"507\" data-end=\"790\"\u003eOn the front, the name \u003cstrong data-start=\"541\" data-end=\"553\"\u003ePoblenou\u003c\/strong\u003e is reinterpreted using the graphic style of Pirelli's iconic logo, embroidered in yellow on a gray background with a distressed effect. 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